The Feature

Build a DM Newsletter Your Audience Subscribes To

Recurring Notifications let followers opt in to daily, weekly, or monthly DM drops — tips, deals, recaps, restocks. Your message lands every time, on schedule, with no extra work.

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Recurring Notifications

Live feature preview

Active
Subscription Series
Input

Schedule DM series that subscribers actually opt in to.

Followers opt in to daily, weekly, or monthly DM drops.

Daily tips
Weekly drop

Auto-delivered

Recurring dispatcher sends the next message in the series — no manual work.

Full feature flow below

How It Works

1

Create a Series

Pick a cadence (daily, weekly, monthly), a topic name, and a default time.

2

Let People Opt In

Trigger an opt-in inside any flow — comment reply, story mention, DM keyword, anywhere.

3

Deliver Forever

Our scheduler dispatches the next message automatically. Subscribers can opt out with STOP.

Key Benefits

Set & Forget

Schedule once. Our cron-based dispatcher handles delivery on the dot, every time.

Pure Opt-In Audience

Only people who said yes ever receive a recurring DM — fully Meta-compliant.

Flexible Cadences

Daily, weekly, monthly, or custom — match the rhythm your audience wants.

Easy Opt-Out

Built-in STOP handling per-topic keeps you policy-safe and your subscribers in control.

Real-World Use Cases

Daily Tip Series

A new tip in every subscriber's DM every morning.

Daily Tips · 9 AM · 412 subscribers · "Today's tip: …"

Weekly Product Drops

Every Friday, ping subscribers about this week's new product.

Weekly Drop · Fridays · 1.1K subscribers

Monthly Recap

Send a monthly highlight reel to your community.

Monthly Recap · 1st of month · 287 subscribers

Manual Updates vs. Recurring DM Series

CapabilityManual updatesRecurring Notifications
AudienceBuild a list each timeOpt-in subscribers
DeliverySend each update manuallyScheduled delivery
CadenceRecreate every campaignDaily, weekly, or monthly
Subscriber controlHandle changes one by oneTopic-level opt-out

Frequently Asked Questions

What are Recurring Notifications?+

They are opt-in Instagram DM series that deliver scheduled updates such as tips, product drops, or recaps.

Can subscribers opt out?+

Yes. Subscribers can opt out of a topic so they stay in control of the messages they receive.

Can I choose the delivery schedule?+

Yes. Set the cadence for your series, such as daily, weekly, or monthly, based on what your audience expects.

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